Build it yourself?
Do the math.
Building social integrations in-house costs more than you think. See what it really takes — then compare it to SocialRouter.
The hidden costs of DIY.
Every social platform is its own integration project. Here's what you're signing up for.
OAuth per platform
Each platform has a unique OAuth flow, token format, and refresh cycle. Twitter uses OAuth 2.0 PKCE, LinkedIn uses 3-legged OAuth, Meta requires app review. Budget 1–2 weeks per platform just for auth.
Platform review
Meta and TikTok require formal app review before you can go live. Expect 2–8 weeks of back-and-forth, documentation, and compliance checks.
API maintenance
Social APIs change constantly. Twitter’s API has had 3 major versions. Each deprecation means emergency dev work to keep your integrations alive.
Media processing
Each platform has different image size limits, video codecs, aspect ratios, and file size caps. You need a processing pipeline per platform.
Rate limits & retries
Every platform throttles differently. You need per-platform rate limiting, exponential backoff, retry queues, and dead-letter handling.
Ongoing monitoring
Token expirations, API outages, quota exhaustion, platform policy changes — someone has to be on call for all of it.
Calculate your real cost.
Adjust the sliders to match your situation. The numbers speak for themselves.
Assumes 8 weeks per platform for initial build (research, OAuth, API, media, testing, platform review).
Assumes 3 weeks per platform per year for maintenance (API changes, token issues, rate limit updates).
Build it yourself
Use SocialRouter
You save
€217,624
in Year 1 alone
Side by side.
What you get when you stop building plumbing and start shipping product.
| Build It Yourself | SocialRouter | |
|---|---|---|
| Time to first post | 2–4 months | Under 1 hour |
| Platforms supported | As many as you build | 13 (and growing) |
| OAuth & token management | You build and maintain | Fully managed |
| Platform review process | You handle per platform | Already approved |
| Media processing | Custom pipeline needed | Built-in |
| Rate limiting & retries | Manual implementation | Automatic |
| API version upgrades | Emergency dev work | Seamless |
| Uptime SLA | Your responsibility | 99.9% available |
| Ongoing cost | Senior dev salary + infra | From €198/mo |
Time to first post
Platforms supported
OAuth & token management
Platform review process
Media processing
Rate limiting & retries
API version upgrades
Uptime SLA
Ongoing cost
Time to launch.
One path takes months. The other takes minutes.
Build it yourself
14 weeks per platformUse SocialRouter
Under 1 hourStop building. Start shipping.
Let us handle the social integrations so you can focus on what makes your product unique.